TikTok video ads made for the For You feed
TikTok video ads are paid videos that appear in the For You feed between organic posts, usually full-screen 9:16 with sound on. We make TikTok ad creatives for e-commerce brands that open on a hook in the first seconds and look native to the feed, using AI-generated scenes, presenters and animation.
Vertical video ads we produced
Full-screen 9:16, sound on, captions in, and a reason to keep watching before the swipe.
What every TikTok ad creative gets
A hook in 3 seconds
Movement, a question or an odd visual before the viewer swipes away.
Native 9:16, sound on
Full-screen vertical with voice-over or music, as TikTok expects for every ad.
Safe-zone layout
Captions and product kept clear of the caption text, buttons and profile icon.
Lengths to test
A longer cut plus a cut-down in the 21–34 second range TikTok recommends for in-feed.
TikTok ads in 3 steps
Read the feed
What your category posts organically, and what competitors keep running.
Approve hooks and scripts
A short list of openings and scripts, signed off before production.
Upload and test
Captioned 9:16 files with hook variations, ready for TikTok Ads Manager.
TikTok video ads FAQ
Outsourcing creative usually means slow rounds and little control. Here is how we handle the usual worries.
Book a callWhat are TikTok video ads?
In-feed video ads that play in the For You feed between organic videos, with your account name, a caption and a call-to-action button. You can run a video uploaded only as an ad, or boost an existing organic post with Spark Ads.
What specs do TikTok video ads need?
Vertical 9:16 is recommended, at 720 × 1280 or more (we deliver 1080 × 1920); square 1:1 and horizontal 16:9 are also accepted. Keep text and product inside TikTok’s safe zone, which shrinks as the ad caption gets longer or interactive add-ons are added. TikTok updates its specs, so we check the live ones in Ads Manager before each delivery.
How long should a TikTok ad be?
TikTok’s own creative guidance recommends 21 to 34 seconds for in-feed ads, and its reservation specs suggest shorter cuts for some formats. We deliver a cut-down alongside longer versions so you can test length rather than guess it.
What makes a TikTok ad creative work?
It looks like it belongs in the feed: sound on, quick cuts, a reason to keep watching in the first three seconds, captions and one benefit-led call to action. To test many openings on the same video, see AI video ads.
Can TikTok ads use AI-generated video?
Yes, if it is disclosed. In TikTok Ads Manager, ads that are wholly or substantially AI-generated must be marked with the “This ad contains AI-generated content” setting or carry a clear disclaimer, or they can be rejected. We tell you when it applies, and our AI presenters never pose as customers: see AI UGC ads.
Can the same videos run on Reels?
Yes. Most TikTok creatives also work as Instagram and Facebook Reels and Stories; we adapt captions and safe zones for Meta placements. Every video format we make is on our AI video production page.
How much do TikTok ad creatives cost?
Two flat monthly plans with unlimited requests: €1,300 a month (excl. VAT) for static ads, or €2,800 a month (excl. VAT) for static + AI video. We work on 1 request at a time and start the next one as soon as it is delivered. Pause or cancel any month. Details on our pricing page.
Ready for ads that look like they belong on TikTok?
Bring your store and your best-selling product. We come with hooks to test.
Our team has made creative for 45 brands, including
