Amazon product photography: main and secondary images
Amazon product photography is the image set on an Amazon product detail page: a main image on white that shoppers see in search results, then secondary images that show the product in use, its size, its features and what comes in the box. We produce both for e-commerce brands, with AI for the scenes and a real photo of your product as the main image.
What Amazon asks of your images
From Amazon’s own seller guidance. Rules change, so we check the current version before each delivery.
White for the main image
Amazon’s photo guide treats a white background, RGB 255, 255, 255, as the default for product shots.
A product that fills the frame
The same guide asks for the product to take up 85% or more of the frame.
Big enough to zoom
Amazon prefers images larger than 1,000 pixels on each side, so shoppers can zoom in. JPEG is its preferred format.
Secondary shots that explain
Lifestyle, scale, group and detail: the shot types Amazon suggests beyond the main image.
Callout layouts from our ad work
We have not published Amazon listing sets yet. These ads use the same infographic logic we apply to secondary images.
Amazon images in 3 steps
Send your listing
The listing or draft, product photos and packaging files. We read your reviews and the listings you compete with.
Approve the image plan
The main image plus a plan for each secondary slot: in use, scale, features, what’s in the box.
Upload-ready files
Sized for zoom, exported in JPEG and named by slot.
Amazon product photography FAQ
Outsourcing creative usually means slow rounds and little control. Here is how we handle the usual worries.
Book a callWhat are Amazon’s main image requirements?
In its product photo guide, Amazon names a white background (RGB 255, 255, 255) as its default, asks for the product to fill 85% or more of the frame, and prefers images larger than 1,000 pixels on each side so shoppers can zoom, in JPEG. The full rules live in Seller Central and change over time, so we check the current version before every delivery.
Can the main image be AI-generated?
We don’t recommend it. The main image is the one shoppers compare in search, so we keep it a real photograph of your product, retouched onto pure white. AI scenes and renders go in the secondary images.
Which secondary images should a listing have?
Amazon’s own guide suggests lifestyle, scale, group and detail shots. We usually add a feature callout image and a what’s-in-the-box image, then order the set around the questions in your reviews. Our lifestyle product photography covers the in-use scenes.
Do you design A+ Content images?
Yes. The same scenes and callouts can be laid out as A+ modules, which Amazon offers to brands enrolled in Brand Registry.
Do you upload the images or manage the listing?
No. We make the images and name each file by its slot; your team or your Amazon agency uploads them and runs the listing.
Can you make my store and ad images too?
Yes, from the same scenes: see our e-commerce product photography services for your store and static ads for Meta and TikTok.
How much does Amazon product photography cost?
It depends on the number of products and image slots. See our pricing or send your listing for a quote.
Give your Amazon listing a full image set
Book a call with your store URL and what you need. We come with the angles and formats we would test first.
Our team has made creative for 45 brands, including
