Facebook ad creatives for e-commerce brands
Facebook ad creatives are the images and videos that run in your Meta ads — Facebook and Instagram feeds, stories and reels. We design Meta ad creatives for e-commerce brands in every placement, with enough angles and variations to give Meta’s delivery system real choices.
Facebook ad design we produced
Feed 4:5 and square 1:1, each with its story and reel version.
Meta ad creative is now your targeting
Meta picks your audience from the ad itself. So every batch is planned for diversity, not tweaks.
Distinct concepts
Price, ingredients, a review, a gift: each concept reaches different buyers.
Every placement
4:5 and 1:1 for feeds, 9:16 for stories and reels, safe zones respected.
Copy variations
Several headlines per concept, so Meta can test the message as well as the visual.
New Meta creatives in 3 steps
Account review
What is running, what spent and what converted, plus your competitors in the Meta Ad Library.
Concept plan
A short list of new angles and formats, approved by you before production.
Launch-ready files
Static and video creatives named for Ads Manager, with the audience each concept is for.
Meta ad creatives FAQ
Outsourcing creative usually means slow rounds and little control. Here is how we handle the usual worries.
Book a callWhat is a Meta ad creative?
It is the visual part of a Facebook or Instagram ad: the image, video or carousel, plus the text inside it. The primary text, headline and call to action around it are set in Ads Manager.
What is the best image size for Facebook ads?
1080 × 1350 (4:5) for feeds and 1080 × 1920 (9:16) for stories and reels; 1080 × 1080 (1:1) still helps for the right column, Marketplace and some catalog formats. In 9:16, keep text and logo out of the top and bottom 14% or so, where the profile and call-to-action overlays sit. We deliver every size so Meta never crops your ad.
Why does creative diversity matter on Meta?
With broad targeting and Advantage+ campaigns, Meta decides who sees your ad largely from the ad itself. A creative about price reaches different people than one about ingredients, a review or a gift. Different angles, formats and people on screen matter more than colour tweaks of the same visual.
How many creatives should I test on Meta?
Enough distinct concepts for Meta to find several audiences. Most e-commerce accounts we see test new concepts every week or two and keep several variations per concept. How we plan those tests: performance creative.
Do you also make Instagram ads and Reels ads?
Yes. Instagram ads run through Meta, so every batch includes feed, stories and reels versions. For video, see AI UGC ads, AI commercials and, on TikTok, TikTok video ads; for regulated categories, our supplement Facebook ads.
Can you work from our brand guidelines?
Yes. Send your brand guidelines, product photos and best ads so far; we keep the brand consistent and push the angles. New to delegating? Read how to outsource ad design.
Give Meta more good creatives to choose from
Book a call with your store URL and what you need. We come with the angles and formats we would test first.
Our team has made creative for 45 brands, including
